Offlate, has 'strategy' just become a synonym for 'important'? Why use the word everywhere? Is strategy a 'strategic' concept?
The last question from the above 3 is the best example to show the kind of abuse the word 'strategy' is going through. If there would have been an award for 'most abused word on the globe', it must go to this word. The top boss in the corner office uses it because he is planning to expand in 'strategic' locations such as China & India. At the same time, his assistant uses it because he is fetching coffee for him at a 'strategic' time and from the new coffee house which recently opened at a 'strategic' location near the old cafeteria!
Heck, why only in office-settings, but in other places as well where you don't expect this word to be used at all....! Last summer, during a visit to India, I noticed that people were discussing a hot topic in the small town :- A nearby Kiraana Store had gone bankrupt and the owner had fled away with lot of debt on him. I heard someone say " Arre yaar, uski koi aur 'strategy' hogi iske picche " (The owner might be having some hidden strategy (read: intention) for declaring himself bankrupt).
I was watching a cricket match before some days and at the end of the match the captain of the winning team was chatting with the TV commentator: " You see, we were playing with a different 'strategy' in this game. We decided to open the batting with a new pair and the 'strategy' clicked! You know, this is the 1st match in the series and winning the 1st match is always 'strategic' from psychological point of view, especially in a 'strategic' series such as this"
Too much (ab)use of the word "Strategy"??
